What Does a Marketing Manager Does?

A job as a marketing manager is one of the most sought-after jobs today. As an individual responsible for driving a company’s marketing efforts, you’ll be helping companies gain market share and improve their bottom lines. You may be wondering: what does a marketing manager do? This article will discuss the educational requirements, working environment, and the salary of a marketing manager. Once you’ve mastered the skills necessary to become a marketing manager, you’ll be able to land the job of your dreams.

Job description of a marketing manager

A marketing manager is an executive who coordinates the work of different business teams. They manage marketing budgets and promote client relations. Hiring a marketing manager is a challenging process. To get the right candidate, you should use the best tools to attract the best candidates. A good marketing manager job description will help you stand out from the rest. To help you write an effective marketing manager job description, you can use a free template. This template is optimized for search engine performance and is easily customizable. You can also take a look at marketing manager job listings to get some ideas.

A marketing manager is responsible for identifying and measuring consumer needs and trends. He or she must also be able to present these findings to stakeholders. A marketing manager should have excellent communication skills and possess a portfolio of successful campaigns and events. A good marketing manager should also have experience in the same field, or have a good idea of how much the job will pay. Some employers prefer candidates with previous work experience. In addition, a marketing manager must be organized, have good communication skills, and be able to manage a team and a budget.

Educational requirements

The educational requirements for a marketing manager are dependent on the organization, the type of role, and the company itself. Many positions require at least a bachelor’s degree in a business-related field. Some employers, however, look for more specialized training and experience. Strong candidates have backgrounds in business communications, consumer behavior, and media production. Some educational programs even require internships as part of the coursework. An undergraduate degree program will usually take four years to complete, though part-time students may need to extend their time.

While a bachelor’s degree is the most common educational requirement for a marketing manager, some employers will prefer candidates with a master’s or MBA in a related field. In addition, candidates should have work experience in marketing or related fields. Internships and other work experience may also be beneficial for candidates who do not have specific experience in the field. Finally, a master’s degree can give a person an edge over those without one. Many programs offer professional experience through internships and practicums.

Work environment

As a marketing manager, you may work at an office or in a remote location. In fact, many marketing positions now are completely remote, giving you a lot of flexibility. For instance, the COVID-19 pandemic forced marketing managers to work from home, but that was a good thing – it gave them more experience with remote work systems and flexibility. You may also have the option to work from home if you prefer.

A marketing manager’s work environment depends on the type of employer. Some work within a company’s marketing or advertising department, while others work in an agency that manages marketing campaigns for clients. Whatever the work environment, there are many benefits to working as a marketing manager. You’ll likely be given your own office space and travel often to clients. Most marketing managers work full-time hours, with some exceptions. Some may even be expected to work overtime if necessary.


Marketing managers make good money, but they also have to deal with a number of responsibilities. While the typical salary for a marketing manager is around $135,280 per year, the top 10% make more than two hundred thousand dollars per year. According to the US Bureau of Labor Statistics, marketing, advertising, and promotion managers are projected to grow by 6 percent between 2019 and 2029. These fast-growing jobs mean ample job opportunities for qualified managers.

To start your career in marketing, you’ll need to have a bachelor’s degree, but some employers also prefer graduates with master’s degrees. Experience in the field is also important. Although a master’s degree isn’t a guarantee for a higher salary, it will increase your earning potential. However, you need to understand that a master’s degree in marketing won’t guarantee you a higher salary.

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